A fully managed campaign: approved content in, creative guidelines, participating clippers, reviewed submissions and campaign reporting out.
A managed clipping campaign is Elevate running the whole distribution operation for you. You supply content you have the rights to use and the objective; Elevate writes the campaign guidelines, opens the campaign to clippers in its network, reviews every submission against those guidelines, and reports approved activity for the agreed period.
Teams that already have usable footage but no operation behind it: no brief, no creator pipeline, no review process, and no single place where campaign activity is recorded. If you only need edits for accounts you own, short-form editing is the smaller, correct scope.
Interviews, podcast episodes, product footage, founder or team commentary, performances, livestreams, presentations, event capture, or an existing content library. What matters is that you can point to the rights and name anything that must not be used.
A campaign brief clippers work from: approved source material, platform scope, hook and caption direction, restricted topics, required disclosures, submission requirements, and the review criteria each post is judged against.
Campaign activity, review decisions and delivery progress sit together instead of being reconstructed from messages and screenshots.
The campaign is opened to clippers in the Elevate network. Participation is campaign-specific (not every clipper joins every campaign) and each participating clipper publishes their own interpretation through their own accounts.
01 Strategy call. 02 Scope and campaign plan. 03 Source approval and rights confirmation. 04 Guidelines written. 05 Campaign opened to clippers. 06 Clips created and published. 07 Submissions reviewed. 08 Approved activity tracked. 09 Reporting for the agreed period. 10 Review and next step.
Brief writing, clipper communication, campaign-specific participation, submission intake, review decisions with reasons, revision and rejection handling, delivery tracking against the agreed goal, and reporting.
| Platform | Discovery model | What it rewards | Format |
|---|---|---|---|
| TikTok | Discovery feed | Hook variation and volume | 9:16 · sound on |
| Instagram Reels | Visual and social | Clarity and share reasons | 9:16 · safe margins |
| YouTube Shorts | Search and suggested | Evergreen, long lived clips | 9:16 · under 60s |
| Live conversation | Framing text around the clip | 16:9 or 9:16 |
Approved source files, rights confirmation, restricted subjects and wording, required disclosures, a decision-maker for approvals, and timely answers when a submission needs a call.
You see campaign status, approved submissions, tracked views, platform split and delivery against the agreed goal for the stated reporting period. Reporting describes distribution activity, not sales attribution.
Strong fit: usable footage, settled rights, a clear objective, and someone who can approve decisions. Weaker fit: no recorded material yet, rights you do not control, or a subject that cannot be discussed publicly.
It depends on source readiness, rights, platform scope and how quickly guidelines can be approved. The working timeline is confirmed during scoping rather than promised in advance.
The Elevate Team will look at your source material, audience, platform fit, timing and rights, then recommend a next step.
Book a Call with the Elevate Team