What gets counted
Only approved posts. A submission that has not cleared review is not part of the campaign record, so its views are not part of the campaign total.
Resource
How campaign views are tracked
What a tracked view is, why totals move, and what view counts can and cannot tell you.
A tracked view is a platform-reported view on an approved campaign post, counted inside a stated reporting window. Platforms define and refresh views differently, which is why totals move and why a view count is a distribution measure rather than a business result.
Long form originalOne approved recording
- “Start here”
- “The turning point”
- “One clear answer”
A single recording becomes several vertical clips, each with its own hook, runtime and platform destination.
Why platforms disagree
Each platform sets its own threshold for what a view is and refreshes figures on its own schedule. Comparing raw totals across platforms without saying so is misleading.
Why the window matters
Every figure belongs to a period. A campaign whose window closes early understates platforms such as YouTube Shorts, where clips keep accumulating views for weeks.
- @clipper.ah21Today 09:14Approved
Approved source, disclosure present, context intact
- @studio.meroToday 08:52Under Review
Checking caption wording against the claim rules
- @northcutsYesterday 19:06Changes Requested
Add the required disclosure to the caption
- @dailyframeYesterday 18:40Submitted
Queued for review
- Approved source used
- Guidelines and claims
- Disclosure present
- Format and platform fit
Each submission carries the creator, the platform, the time it arrived, the checklist it was measured against and the reason behind its status.
Why totals move after the fact
Late-refreshing posts, corrections and platform recalculations all shift figures. A reported total is the best available reading of a window, not a permanent number.
What view counts do not prove
Views do not prove purchases, sentiment, brand recall or incrementality. They show that content was distributed and watched.
Questions about this
No. A view on TikTok and a view on Reels are separate platform-reported figures, which is why the platform split is reported alongside the total.
Written by the Elevate Clipping team.
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