Step one: the approved source and the brief
The brief is the contract of the campaign. It names the approved material, the platforms in scope, hook and caption direction, restricted topics, required disclosures, and the criteria review uses.
Resource
How creator distribution works
How approved content moves from a brief to participating creators, to published clips, to a reviewed campaign record.
Creator distribution works in four moves: approved content and a brief go out, participating creators build and publish their own clips, every post is submitted and reviewed against the brief, and approved activity is reported for a stated window.
Long form originalOne approved recording
- “Start here”
- “The turning point”
- “One clear answer”
A single recording becomes several vertical clips, each with its own hook, runtime and platform destination.
Step two: campaign-specific participation
The campaign is opened to clippers in the network. Participation varies by campaign (not everyone joins everything) and eligibility can be narrowed by account type, region or category.
Step three: creators publish from their own accounts
Each participating clipper builds their own interpretation and publishes it themselves. Independent accounts are the mechanism: separate audiences, separate recommendation systems, separate contexts.
- @clipper.ah21Today 09:14Approved
Approved source, disclosure present, context intact
- @studio.meroToday 08:52Under Review
Checking caption wording against the claim rules
- @northcutsYesterday 19:06Changes Requested
Add the required disclosure to the caption
- @dailyframeYesterday 18:40Submitted
Queued for review
- Approved source used
- Guidelines and claims
- Disclosure present
- Format and platform fit
Each submission carries the creator, the platform, the time it arrived, the checklist it was measured against and the reason behind its status.
Step four: submission and review
Post details are submitted and each post is checked against the brief. Statuses are submitted, under review, changes requested, or approved, and only approved posts enter the campaign record.
Step five: reporting the window
Approved activity, tracked views, platform split and delivery against the agreed goal are reported for a stated period. Figures belong to that window and are not presented as forecasts.
Why the review step matters
Without review, distribution is just volume. Review is what makes a campaign record meaningful: every counted post has been checked against rules you approved.
Questions about this
Creators own their accounts and posts. The campaign governs what they may use and how, and approved posts form the campaign record.
Written by the Elevate Clipping team.
Give your content more paths to travel.
The Elevate Team will look at your source material, audience, platform fit, timing and rights, then recommend a next step.
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