Files and quality
Supply the highest-resolution masters you have with clean audio. Compressed re-uploads limit framing options and look worse once platforms compress them again.
Resource
How to prepare content for a clipping campaign
A practical readiness checklist: files, rights, restrictions, objectives and approvals to settle before a campaign launches.
Preparation is mostly paperwork and access. Have the highest-quality masters available, confirm the rights, write down what must never be used, name the objective, and appoint one person who can approve decisions quickly.
Long form originalOne approved recording
- “Start here”
- “The turning point”
- “One clear answer”
A single recording becomes several vertical clips, each with its own hook, runtime and platform destination.
Rights and clearances
Confirm what you own and what you merely appear in. Music, featured contributors, licensed footage, guest conditions and territory limits all need answers before a brief exists.
Restrictions in writing
List subjects that must not be clipped, wording that must not be paraphrased, competitors that must not be named, and claims that cannot be made. Unwritten rules cannot be enforced at review.
- @clipper.ah21Today 09:14Approved
Approved source, disclosure present, context intact
- @studio.meroToday 08:52Under Review
Checking caption wording against the claim rules
- @northcutsYesterday 19:06Changes Requested
Add the required disclosure to the caption
- @dailyframeYesterday 18:40Submitted
Queued for review
- Approved source used
- Guidelines and claims
- Disclosure present
- Format and platform fit
Each submission carries the creator, the platform, the time it arrived, the checklist it was measured against and the reason behind its status.
The objective
Name what the campaign is for: reaching a new audience, supporting a launch window, sustaining presence between releases. The objective determines platforms, pacing and what delivery is measured against.
Approvals and speed
One decision-maker who responds quickly is worth more than a committee. Slow approval is the most common reason a ready campaign stalls.
A short readiness check
Masters available; rights confirmed; restrictions written; objective named; platforms indicated; approver appointed. If all six are true, scoping can move.
Questions about this
Enough that moments can be selected rather than scraped. One strong hour usually beats ten weak ones.
Written by the Elevate Clipping team.
Give your content more paths to travel.
The Elevate Team will look at your source material, audience, platform fit, timing and rights, then recommend a next step.
Book a Call with the Elevate Team